Ep 178 | Janna Ronert

Written By Yasmin Nouri

Tapping Into the Power of Visualization, Unlocking Radical Self Awareness & Doubling Down on Your Strengths

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Janna Ronert is the Founder and Chairwoman at IMAGE Skincare, a clean, clinical skincare brand powered by proven ingredients and smart botanicals. 

Janna's journey began growing up on a farm where she learned the value of hard work and determination. Despite having an entrepreneurial spirit from a young age, Janna ended up working for Fortune 100 companies and found great success in different sales & marketing roles. Later in her career, she came to terms that she was not happy and realized her passion was always in skincare. She took a leap of faith, left her secure job, went back to school to become an esthetician, and started working at a doctor's office for minimum wage, immersing herself in the industry and eventually creating her own product line. Today, IMAGE Skincare is a global brand with over 25,000 customers across 60 countries and is the #1 spa and salon professional skincare brand in the US.

In the interview, Janna emphasizes the importance of following one's intuition and instincts when making career changes, as well as being aware of personal strengths and weaknesses. She candidly discusses her own experience of overcoming imposter syndrome, starting her product line with zero money, and the challenges and lessons she learned during the early days of her business. Janna talks about the power of visualization and how we can all think even bigger about our goals & dreams. Janna also shares insights into her most recent business venture, Hush & Hush, and highlights the differences between launching a business in the present day versus twenty years ago. Janna’s journey shows that anything in life is possible with hard work and patience, and I know it’s going to leave you feeling so inspired.

Show Notes:

  • Why fear holds people back from taking that first step, and what you can do. [02:49]

  • Janna's upbringing and the foundation of her confidence. [04:12]

  • How Janna’s childhood impacted her relationship with money and hard work. [06:55]

  • Janna's early thoughts about her career prior to her entrepreneurial ventures. [08:20]

  • Understanding what you want, and what you don’t want, and why this is key to your success. [09:22]

  • What triggered Janna to leave her secure 9-5 job and leave everything. [12:03]

  • Entering the beauty industry and experiencing impostor syndrome. [13:18]

  • Janna's mindset during the early stages of her business planning. [16:07]

  • Janna’s vision in building her own beauty company and the importance of thinking BIG. [18:54]

  • Factors that helped her stay in the game and maintain her motivation. [21:55]

  • Janna’s career and the hustles during her early years. [24:16]

  • When Janna realized that her business was legitimate and had traction. [25:57]

  • How Janna funded her business early on, and built the connections she needed. [28:03] 

  • Janna's approach to instilling a strong work ethic in her children. [32:19]

  • The significance of actions over words. [35:13]

  • Choosing the right business partner and the role of culture in business success. [37:06]

  • What you need to think about when bringing on a business partner. [39:33]

  • The impact of Janna's business partner on her personal growth. [41:53]

  • Tips on hiring the best team and outsourcing certain things that might not be your biggest strength.  [43:13]

  • The significance of having a big vision and understanding one's true desires in life. [47:03]

  • Janna’s role as a mother and entrepreneur. [48:52]

  • The difference between starting a business now versus starting one 20 years ago. [50:33]

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