Ep 256 | Mimi Ikonn

Written By Yasmin Nouri

How To Start Manifesting & Designing Your Dream Life

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In this week's episode, we're re-airing one of our top episodes with Mimi Ikonn, a serial entrepreneur known for founding Luxy Hair, a DTC hair extension brand, and Intelligent Change, a lifestyle brand promoting mindfulness and gratitude through consumer products. Her inspiring self-made story began with her immigration from Azerbaijan to Canada as a teenager.

Taking on the responsibility of financially supporting her family from a young age, Mimi dropped out of college, worked in banking, and took significant risks to pursue her passions and achieve financial independence.

Luxy Hair achieved impressive success, reaching 250,000+ customers in 165+ countries before being acquired by Beauty Industry Group. Currently, Mimi is focused on her business, Intelligent Change, selling over 1,700,000+ copies of their flagship product, The Five Minute Journal.

In our interview, Mim shares her captivating life story, from being a college dropout to discovering her passions and starting Luxy Hair with limited resources and industry connections. Her positive energy shines as she discusses overcoming hardships and depression, offering valuable tips for manifesting the life you desire, and promoting meaningful change in both personal and professional spheres.

Show Notes:

  • Mimi’s humble beginnings and upbringing in Baku, Azerbaijan. [03:57]

  • Mimi's relationship with money at the age of 16, her journey immigrating to Canada, and how she financially supported her family. [12:07]

  • Why Mimi dropped out of college and her parent’s reaction. [15:40]

  • Not going to college, working in a bank, and meeting her future husband. [17:34]

  • How the book "The 4-Hour Workweek" by Timothy Ferriss influenced Mimi and Alex’s vision of life, freedom, and business. [25:59]

  • The inspiration behind their first business, Luxy Hair. [27:44]

  • The impact of the book "The Body Keeps the Score" by Bessel van der Kolk on Mimi’s traumas in life. [35:11]

  • Manifesting life, practicing gratitude, and entering the 10-day program "Get The Edge" by Tony Robbins. [42:03]

  • Selling Luxy Hair and creating the 5-Minute Journal by Intelligent Change. [49:16]

  • The importance of having intentions and desires in life, and how having certain expectations may make us miserable. [52:48]

  • Mimi's passion projects that didn't work out and her advocacy for sustainability. [55:19]

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Ep 257 | Allison Conrad
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Ep 255 | Kristen Holmes