Ep 283 | Katerina Schneider

Written By Yasmin Nouri

Quit Your Day Job, Start Your Dream Business & Stop Doubting Yourself

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In this week’s episode, we’re re-airing one of our top episodes from last year with Katerina Schneider. Katerina is the Founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health & wellness industry. While pregnant and in search of a prenatal she could trust, Katerina took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science. Now as one of the most trusted brands in the category, Ritual has had more than a million customers and has the top-selling online prenatal multivitamin.

In this week's episode, we delve into Katerina's family's immigration journey, arriving in the US with only $50 & a suitcase, and how it has influenced her views on success and money. We explore her transition from finance to a different career path & the role of relationships in her journey. We also touch on the significant pivots Ritual made in terms of product, branding, & marketing very early on, as well as the biggest challenges she faced. Katerina also shares how she incorporates wellness in her life as a mother of three and business owner, highlighting the importance of being a little selfish when it comes to self-care, & so much more.

Show Notes:

  • Migrating to the US with her family with only $50 and a suitcase. [03:27]

  • Katerina’s finance career and involvement in a major US bank failure. [06:07]

  • Working at Universal Music, rebuilding her confidence, & discovering passions. [12:45]

  • Katerina’s transition to a new industry. [14:42]

  • Advice on embracing uncertainty and trusting the process. [18:53]

  • Ritual's inspiration rooted in Katerina's personal experience during her first pregnancy.[21:51]

  • How Katerina thrived being both a mother and entrepreneur. [29:31]

  • The original idea of Ritual and how it changed over time. [34:46]

  • Taking care of yourself, building habits, and going back to the basics. [41:39]

  • Why EVERYONE should start a business, and knowing when to take that leap. [47:47]

This episode is brought to you by Beeya:

  • If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

  • Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10

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Ep 284 | Anatasia Soare
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Ep 282 | Kelly Gores