Ep 284 | Anatasia Soare
Anastasia Beverly Hills Founder Shares How Her Immigrant Hustle, Clear Vision & Confidence Helped Her Create a Billion Dollar Eyebrow Empire
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In this week’s episode, we’re re-airing one of our top episodes from last year with Anastasia Soare. Anastasia is an iconic beauty mogul, eyebrow queen, and founder/CEO of Anastasia Beverly Hills.
From moving to the US from Romania without speaking any English with minimal financial means to founding one of the fastest-growing brands in the beauty industry, Anastasia’s story is nothing short of incredible. Her brow-shaping technique, known as the Golden Ratio, placed her ahead of the curve, leading to what is now a celebrity favorite, a beloved product line, and billion dollar empire.
Anastasia created a new category for brows in service, pushing through multiple instances of people not believing in her or her vision. Her path has been anything but easy, and today’s conversation is an honest look at what it took to build her empire over the past 25-years.
Anastasia’s work has graced the faces of Jennifer Lopez, Kim Kardashian, Oprah Winfrey and Victoria Beckham, to name a few, and her brand has more than 20 million followers across Instagram, Twitter and TikTok.
In this episode, Anastasia shares her story of courage and confidence, leaving the safety of working for other people to pursue her dreams and create a new category for eyebrows. Anastasia believes that failure is a necessary stop on the road to success and gets real about the mistakes she’s made along the way. Her path has not been easy and we get a real behind the scenes look in her journey building her business to the cult-following brand it is today, and how with confidence and self-belief, anyone can realize their biggest passions and dreams.
Show Notes:
The early days of Anastasia’s life and the female role models she had growing up. [03:12]
Leaving Romania in search of a better life for herself and her family. [04:58]
The first job that Anastasia had in the US before becoming the Eyebrow Queen. [08:12]
Developing the Golden Ratio for eyebrows based on the fine art principle. [11:12]
Finding the courage to leave the salon to focus on her own endeavors. [18:09]
Leaving the salon to pursue her dream. [24:06)
Starting a new line of products for herself. [28:37]
Failures on the road to success. [31:57]
Flipping houses, stocking Nordstrom, and flying all the time. [34:37]
Misconceptions around what business is actually like. [35:30]
Common mistakes made by women in business. [36:06]
Becoming the first beauty brand to have an online presence. [41:29]
Challenges of a family business and what she loves about working with her incredible daughter. [44:49]
Her hard-working and creative daughter, who is a cornerstone of the business. [48:01]
Self-funding the business and the decision to bring in an investor. [49:00]
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