Ep 180 | Katerina Schneider

Written By Yasmin Nouri

Quit Your Day Job, Start Your Dream Business & Stop Doubting Yourself

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Katerina Schneider is Founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health and wellness industry. While pregnant and in search of a prenatal she could trust, Katerina took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science and Made Traceable, openly sharing the science and sourcing. Now as one of the most trusted brands in the category and one of few supplement companies to be a Certified B Corporation, Ritual has had more than a million customers and has the top selling online prenatal multivitamin.

In this week's episode, we delve into Katerina's family's immigration journey, arriving in the US with only $50 and a suitcase, and how it has influenced her views on success and money. We explore her transition from finance to a completely different career path and the role of relationships in her journey. Katerina shares her experiences of rebuilding confidence, trusting her instincts, and embracing the risks of entrepreneurship, even while pregnant with her first child. 

We also touch on the significant pivots Ritual made in terms of product, branding, and marketing very early on, as well as the biggest challenges she faced. Katerina also shares how she incorporates wellness in her life as a mother of three and business owner, highlighting the importance of being a little selfish when it comes to self-care. Lastly, we end of who shouldn’t and should start a business, and important points to consider when jumping into entrepreneurship, and so much more.

Show Notes:

  • What it was like for Katerina & her family to immigrate to the US with only $50 and a suitcase. [02:49]

  • How Katerina’s upbringing impacted her views on success and money. [04:30]

  • Katerina’s life in finance and being part of one of the largest bank failures in the US. [05:30]

  • Following a bank failure and heartbreak, Katerina embraced spirituality and wellness. [08:56]

  • Working at Universal Music, how she re-built her confidence and discovered her true passions. [12:08]

  • Katerina’s advice and experience in shifting careers and working in a completely different industry. [14:05]

  • Katerina’s advice on embracing uncertainty and trusting the process. [18:16]

  • The inspiration behind Ritual and how it was deeply connected to Katerina’s personal experience during her first pregnancy. [21:14]

  • How Katerina managed her fears of starting a business while also pregnant with her first. [26:15]

  • How Katerina thrived being both a mother and entrepreneur. [28:54]

  • Dealing with postpartum depression with her third child and how it affected her as a leader. [31:09]

  • The original idea of Ritual and how it changed over time. [34:09]

  • Knowing when to follow your gut instincts and its importance to building a successful business. [38:49]

  • Taking care of yourself, building habits, and going back to the basics. [41:02]

  • Why EVERYONE should start a business, and knowing when to wait and when to take that leap. [47:10]

This episode is brought to you by Beeya:

  • If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

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Ep 181 | Dr. Cynthia Li
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Ep 179 | Ashe Milkovic