Ep 260 | Breezy Griffith
How This Founder Got Her Homemade Recipe Into Target & Thousands of Other Stores
Listen on
Breezy Griffith is the founder and CEO of SkinnyDipped, a good-for-you snack company looking to reinvent some of our favorite snacks.
Breezy launched SkinnyDipped in 2016 with her mother after losing their dear friend to cancer. This life-altering event made them take a hard look at their own priorities and how they wanted to make an impact in this world. As a tight-knit family, they wanted to spend more time together and ultimately decided to start a business. They decided to revolutionize the snacking industry and launched with their thinly-dipped chocolate-covered almonds, and now they have expanded to multiple product lines from chocolates to peanut butter cups.
Breezy went from selling nuts out of their backpacks to securing a presence in over 25,000 retail doors, including major outlets like Target, Walmart, Kroger, Publix, Starbucks, airports, and more. They also recently closed a Series A round and have investors like David Grutman, Amy Schumer, and Mark Wahlberg to name a few.
In this week’s episode, Breezy talks to us her unconventional career path after college from starting businesses like a sorbet company where she would sell at farmers markets to then creating pastries & hustling to make ends meet living in New York. She shares why those businesses didn’t work but why they were the best experience for her when it came to understanding financials and creating sustainable business models. She then walks us through SkinnyDipped’s origin story, what she was doing to create and produce the product in the early days from her kitchen to then finding manufacturers and why she believes being scrappy helped the company grow brand awareness. She shares what it’s like to have her mom and also two best friends as co-founders, how they were able to fund the business in the early days, how she secured a deal with Target very early on, and so much more.
Show Notes:
Breezy’s childhood and upbringing. [03:08]
Breezy’s post-college ventures. [05:12]
Learnings from business setbacks. [07:08]
Juggling jobs in New York. [09:01]
How Breezy’s life transitioned to starting SkinnyDipped. [11:00]
Iteration of SkinnyDipped’s first product. [14:35]
Crafting the initial products in a home kitchen. [17:14]
What it’s like working with close friends and family. [20:32]
Debunking instant success myths. [25:27]
Managing pressure and emotions as a founder. [27:30]
Breezy realized it was time to act on her vision. [29:46]
Entering Target and securing the opportunity. [31:11]
The advantage of experiencing every aspect of your business. [40:13]
How Breezy’s role has shifted as the business grows. [41:36]
SkinnyDipped’s fundraising journey. [46:10]
SkinnyDipped's rebranding story and its message. [51:47]
Breezy's personal and professional plans. [54:50]
This episode is brought to you by Beeya:
If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
Instagram: https://www.instagram.com/yasminknouri/
Follow Breezy:
Website: https://skinnydipped.com/
Instagram: https://www.instagram.com/skinnydipped/
