Ep 262 | Allison Evans

Written By Yasmin Nouri

From Sick to Thriving: How This Founder Healed Herself & Revolutionized Non-Toxic Cleaning Products

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Allison Evans is the co-founder of Branch Basics, a brand dedicated to revolutionizing clean living and fostering healthier homes.

Allison's journey began with personal health struggles - she was diagnosed with PCOS at a young age, didn’t get her period for years and was told she could never get pregnant naturally. After another health crisis in college, Allison was desperate to find relief and embraced a toxin-free lifestyle under her Aunt Marilee's guidance, centered on real food, safe products, and a toxin-free environment. The results were nothing short of miraculous— her symptoms completely disappeared, her period came back and she eventually welcomed three daughters into the world naturally. With her best friend Kelly by her side and her aunt, the three of them co-founded Branch Basics in 2012 with the mission to empower others to rid their homes of toxins and embrace a healthier way of life.

In this episode, Allison candidly shares how a few pivotal moments in her life and health journey were the catalyst for launching the business – and she never thought she would ever be an entrepreneur. Allison walks us through the early days of the business, how their first few ideas for non-toxic living didn’t work out, and how they ultimately decided to launch their all-purpose cleaner which eventually took off. She also shares the behind-the-scenes of the business, including how she managed business crises and the process of rebuilding Branch Basics from scratch. Allison reflects on this challenging time when they paused operations, pulled products from shelves, and laid off staff despite the company making millions in revenue. She also shares insights into managing customers, navigating relationships with formulators, balancing career and motherhood, and so much more.

Show Notes:

  • Allison’s early health challenges. [03:26]

  • The influence of Marilee to Allison’s life [07:42]

  • Marilee’s two powerful health stories. [13:19]

  • Living with Marilee in 2008 and how they started Branch Basics. [21:15]

  • The behind-the-scenes of business crisis management. [27:25]

  • Allison’s advice on business problem management. [33:05]

  • Getting canceled by an influencer and how Allison’s managed the situation. [36:23]

  • Balancing business highs and lows. [39:05]

  • Learnings in dealing with difficult customers. [41:47]

  • Juggling motherhood and entrepreneurship gracefully. [44:57]

  • Collaboration with formulators.[47:53

  • Allison’s business strengths and weaknesses. [50:11]

This episode is brought to you by Beeya:

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Ep 261 | Dr. Alexis Cowan