Ep 190 | Mimi Ikonn

Written By Yasmin Nouri

How To Start Manifesting & Designing Your Dream Life

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Mimi Ikonn is a serial entrepreneur and founder of Luxy Hair, a DTC hair extension brand built from her love of beauty and style, and most recently, Intelligent Change, a lifestyle brand built for cultivating mindfulness and gratitude through consumer products. Her self-made story is incredibly inspiring, which began with Mimi immigrating from Azerbaijan to Canada as a teenager. 

From a young age, Mimi took on the responsibility of financially supporting her family after their move. She dropped out of college, ventured into the banking industry, and took significant risks to pursue her passions and achieve financial independence. Throughout this journey, her husband and business partner, Alex Ikonn, have been with her every step of the way. Mimi has cultivated this path all alongside her husband and business partner, Alex Ikonn. 

Luxy Hair reached 250,000+ customers in 165+ countries before being successfully acquired by Beauty Industry Group. Both Mimi and Alex actively focus on their current venture, Intelligent Change, which has sold more than 1,700,000+ copies of their flagship product, The Five Minute Journal. 

In our interview, Mimi shares her captivating life story, from being a college dropout to the steps she took to finally discovering her passions and starting Luxy Hair with limited financial resources and zero connections in the industry. Her positive energy is evident as we dive deep into how she overcame hardships and depression even when her life was amazing “on paper”, her valuable tips for manifesting the life you truly desire, how we can all bring about meaningful change in both our personal and professional lives & so much more.

Show Notes:

  • Mimi’s humble beginnings and upbringing in Baku, Azerbaijan. [03:20]

  • Mimi's relationship with money at the age of 16, her journey immigrating to Canada, and how she financially supported her family. [11:39]

  • Why Mimi dropped out of college and her parent’s reaction. [15:20]

  • Not going to college, working in a bank, and meeting her future husband. [17:08]

  • How the book "The 4-Hour Workweek" by Timothy Ferriss influenced Mimi and Alex’s vision of life, freedom, and business. [25:29]

  • The inspiration behind their first business, Luxy Hair. [27:18]

  • The impact of the book "The Body Keeps the Score" by Bessel van der Kolk on Mimi’s traumas in life. [34:35]

  • Manifesting life, practicing gratitude, and entering the 10-day program "Get The Edge" by Tony Robbins. [41:35]

  • Selling Luxy Hair and creating the 5-Minute Journal by Intelligent Change. [48:39]

  • The importance of having intentions and desires in life, and how having certain expectations may make us miserable. [52:21]

  • Mimi's passion projects that didn't work out and her advocacy for sustainability. [54:49]

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Ep 191 | Dr. Kara Fitzgerald
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Ep 189 | Dr. Deanna Minich