Ep 114 | Loren Ridinger

Written By Yasmin Nouri

5 Traits Every Successful Person Needs

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Loren Ridinger is the Co-Founder of internet retailing giants, Shop.Com and Market America.

Although Loren is now recognized as an internet mogul who has changed the face of the beauty and e-commerce industries over the past two decades, her life started with very humble beginnings. She moved to Greensboro, NC at a young age, worked in retail when she was sixteen, and at eighteen, Loren and her husband, JR, took a chance on their dream to make it easy for people to shop online at a time when most people didn’t even have computers in their home.

Twenty-nine years later, their companies Market America and Shop.com generate over a billion dollars in annual sales and serve more than 10 million customers. The company is still headquartered in Greensboro, NC, and is quite global with offices in nine other countries.

Loren also founded the award-winning cosmetics line Motives and is recognized for her work in publications like Forbes, Elle, and Vogue, where she was included in their 100 Most Influential Women issue.

In today’s episode, we talk about the profoundly positive influence that Loren’s mother had on her life, the ways that Loren structures her days to ensure she is accomplishing her goals at work and her goals at home, the major health issue that nearly killed her and the valuable lesson she learned from that experience, and her continuous pursuit of being better in all aspects of her life.

Show Notes:

  • The importance of women sticking together and supporting each other. [2:40]

  • How Loren’s mother profoundly influenced her life. [3:48]

  • Building a business with a baby; challenges and how Loren dealt with them. [6:22]

  • What Loren learned from her mom and dad’s different styles of parenting. [8:46]

  • Why Loren did the training to become a flight attendant. [10:26]

  • The importance of deciding what you want to do with your life and not letting anyone else decide that for you. [12:15]

  • Where the inspiration for Loren and her husband’s businesses, SHOP.com and Market America, came from. [14:00]

  • Barriers that Loren and JR faced when starting to build their businesses. [15:52]

  • The process that Loren went through to make sure that she was surrounded by the right people, and her “mental vacation” philosophy. [19:02]

  • Traits that are essential in people who Loren allows into her tribe. [23:17]

  • Why Loren doesn’t make New Year's resolutions. [24:26]

  • How Loren manages her time and ensures that she is sticking to her goals. [26:30]

  • Loren’s drive to be constantly learning, and ways she does this. [30:21]

  • Assign dates to your goals, and why Loren thinks about her weeks in goals, not days. [31:23]

  • Stepping out of your comfort zone is essential to success; it’s actually more uncomfortable inside the box than outside of it. [35:58]

  • A major issue that Loren experienced with her health and how she dealt with it; faith over fear [42:19]

  • Ways that Loren balances her work life and her family life; although she is adamant about the fact that everyone is different and there is no magic formula. [50:27]

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Yasmin Nouri
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