Ep 24 | Lizanne Falsetto

Written By Yasmin Nouri
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Solving Your Own Problem & Creating Millions Along the Way

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Lizanne Falsetto is the founder of thinkThin, health and wellness visionary, business media commentator, and adviser to the next-generation of entrepreneurs.

In 2000, after a decade of world travel and a successful career modeling internationally, Lizanne launched thinkThin from her own need of wanting to create a better-for-you, high protein nutrition bar for active women on the go. Starting small and humble, the company quickly scaled nationally and globally, establishing itself as one of the first gluten-free products on the shelves.  

Over the course of her 15-year tenure as CEO, Lizanne raised two children as a single mom and scaled the company to become a multimillion dollar lifestyle brand with zero outside funding. Lizanne ultimately sold thinkThin for over $200 million.

Last year, Lizanne established Pink Talented Angels, a new company and platform to help educate, elevate and connect rising female founders. Lizanne is passionate and is focused on building an exclusive ecosystem to support female entrepreneurs for a post- COVID-19 world.

Show Notes

  • Lizanne's early years and her personal & familial connection to food and nutrition [02:28]

  • The decision to pursue a career in modeling and forego college [3:28]

  • How Lizanne's grandmother, travel and modeling inspired her to start thinkThin [6:46]

  • The efforts that Lizanne made to educate herself and create awareness about her brand [12:01]

  • Competition in the nutrition market and how Lizanne made a lane for the company [17:11]

  • Lizanne's attitude and approach to self-funding and outside investment [22:15]

  • Managing the different parts of life as women especially when it comes to business &  family [27:21]

  • The sale of thinkThin, entry into mentoring, and Lizanne's feelings post acquisition [31:29]

  • Balancing feminine and masculine energy in the early days of building a company [35:39]

  • The two kinds of entrepreneurs; strategic and tactical [42:26]

  • Bouncing back from difficult times — Lizanne's reflections on divorce, her father's sickness,  and a failed acquisition deal [47:06]

  • The current era and the pandemic — Lizanne's perspectives on this moment, female entrepreneurship, and why it’s a great time to start a business [51:28]

  • Lizanne's definition of wealth and how the meaning has evolved for her over time [54:04]

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Yasmin Nouri
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