Ep 265 | Jamie O’Banion

Written By Yasmin Nouri

Doubling Down on Faith in the Most Uncertain Times & Pivoting Your Way to a 9 Figure Business

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Jamie O’Banion is the founder and CEO of BeautyBio, a clean skincare and tool brand that leads with transparency and efficacy.

Jamie’s passion for science came at a young age as she watched her father, a cosmetic chemist, in his lab developing products and eventually joined him after college. Ten years later, having witnessed brands using minimal concentrations of active ingredients to cut costs and make false clinical claims, Jamie knew she had to address this issue in the industry. That's when the idea for BeautyBio was born. The aim was to provide clients with what they were paying for and help them understand the ingredients behind the products.

She debuted on HSN that same year and sold out on the first day. Five years later, she launched one of the brand's flagship products, GloPRO, an at-home micro-needling device that generated $4 million in sales within its first 24 hours and has since surpassed the $100 million mark. Fast forward to 2023, BeautyBio is available in over 1,700 stores, including Ulta, Sephora, Neiman Marcus, Nordstrom, and more.

In this week’s episode, Jamie guides us through the various "breadcrumbs" of life and how every individual experience she had before launching her business led her to exactly where she is today. We dive into her upbringing as one of six children, how she stumbled into entrepreneurship, why her initial business idea failed, and how she quickly pivoted to what eventually became BeautyBio. We talk about all the challenging experiences in her over ten year journey running the business, how they ended up selling the business last year, and so much more. 

Show Notes:

  • The concept of “breadcrumbs” in life and how everything happens for a reason. [02:57]

  • Growing up with a family of six has influenced the woman Jamie is today. [06:13]

  • Managing the challenges of motherhood. [14:41]

  • Jamie’s upbringing and what sparked her interest in science. [21:38]

  • The importance of team and how they’ve been integral in her journey. [26:17]

  • Dealing with challenging experiences as an entrepreneur. [29:03]

  • Co-founding Organicare with her physician father in 2008. [32:44]

  • Adapting to consumer demand without compromising business ethos. [37:13]

  • Pivoting from selling ingredients to launching BeautyBio. [42:50]

  • Future plans for BeautyBio post-acquisition. [48:43]

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Ep 264 | Dr. Casey Means