Ep 27 | Gail Becker

Written By Yasmin Nouri
Gail

Quitting Your Miserable Job & Stepping Into Purpose

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Gail Becker is the Founder and CEO of CAULIPOWER, a company revolutionizing our favorite comfort foods by making them better and better for you. 

As a mother of two sons with Celiac disease, Gail was always desperate for nutritious gluten free options. She found hundreds of thousands of recipes for cauliflower pizza to make for her kids - and they loved it. However, it took forever to make and as a working single mom, she wanted an easier and faster option which was nowhere to be found. 

Although Gail had a lucrative career as a media executive, it wasn’t until her father passed away that she realized she wanted to follow in his footsteps as an entrepreneur. This pushed Gail to leave her corporate job and bring her calling to life. In January 2017, Gail launched CAULIPOWER and was determined to create a product that everyone can enjoy, that is nutritious, convenient, and tastes good.

Since launching, Gail scaled the company to over $100million in less than three years and completely disrupted the food industry to become the #1 better-for-you pizza and #8 frozen pizza brand in the U.S.

We’ll chat with Gail on her money lessons, why she decided to leave her well-paying job to start a business with zero food experience, the importance of having the courage to ask for help & say “no”, and advice for balancing work & family life.

Show Notes

  • Gail talks about her parents who survived the Holocaust and how they shaped her independent nature and appreciation of food. [3:10]

  • The 3 events which led to Gail removing herself from the corporate world and founding CAULIPOWER. [6:20]

  • The self-doubt that Gail still experiences, and why this actually benefits her business. [9:00]

  • Why starting a business later in life helped to fast-track the process. [12:14]

  • The importance of utilizing your own expertise as well as not being afraid to ask for help. [12:14]

  • Relatability, accessibility, timing, and taste are the main elements that allowed Gail to scale CAULIPOWER in the way that she has. [15:40]

  • The majority of people didn’t think what Gail wanted to do was possible, but she proved them wrong. [17:30]

  • You need to learn everything about the industry you are entering into and then figure out how to differentiate yourself. [18:14]

  • Gail explains how the road to success has been full of challenges and why you need to expect that when embarking on the journey of starting a business. [19:21]

  • How Gail self-funded CAULIPOWER in the beginning and at a later stage, why she was selective in who she took money from. [22:04]

  • The lifestyle change Gail experienced after leaving corporate America; “half as rich and twice as happy”. [31:40]

  • Gail shares important money lessons for all women & what she learned about taking charge of her own finances after her divorce. [34:45] 

FREE OFFER:

  • To receive a coupon link for any free CAULIPOWER product, simply send them a DM on social media @CAULIPOWER and mention ‘Behind Her Empire Podcast’

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Yasmin Nouri
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