Ep 05 | Daina Trout
Turning $600 into a Multi-Million Dollar Business by Following Your Gut
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Daina Trout is the CEO and co-founder of Health-Ade Kombucha, one of the most successful and delicious kombucha drinks on the market. Daina started Health-Ade in 2012 alongside her husband and best friend.
Although she was going up the ranks in Corporate America, Daina felt less fulfilled as time went on and had the desire to build a company on her own terms. She eventually quit her job and took the risk (with minimal savings) to develop and build the best tasting, highest quality kombucha there is.
Fast forward to today, Health Ade has grown from a small production item that was started in Daina’s closet with only $600 to now the fastest growing brand in the category generating over $150MM in revenue across 30,000 stores.
When she’s not giving her heart & soul to Health-Ade and mentoring young entrepreneurs, she’s fully dedicated to her two young boys who she credits have helped make her an even better CEO.
Show Notes
How Daina’s upbringing as a “difficult kid” & challenging the status quo paid off in her adulthood [2:52]
Daina talks about how she continued to feel unfulfilled despite having a great life & successful corporate job [6:10]
How Daina’s desire to create a company on her own terms was the main driver in starting Health-Ade [9:07]
How saving the world from baldness led Daina to her business idea [11:40]
Daina describes how quitting her job was the scariest but one of the most important decisions she ever made [15:47]
The challenges & realities entrepreneurs face when first starting their business [20:00]
Daina shares how women can be more confident in business and life [24:27]
Why it’s so important to lean into uncertainty and discomfort [29:05]
The superpower women have as business leaders [30:38]
How Daina manages motherhood and being a CEO of a high growth business [34:50]
How having kids made Daina an ever better CEO [38:50]
Why women need to talk more about money [45:35]
Daina shares tips and examples on how you can negotiate your salary [49:00]
Follow Daina:
Instagram: https://www.instagram.com/dainatrout
Website: https://health-ade.com/
