Ep 110 | Anjula Acharia

Achieve Your Dreams through Visualization

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Our guest today has been visualizing her success from an early age, without even realizing she was doing so. If anyone knows how to tune in to the opportunities around her, it’s Anjula Acharia. 

She is the founder and CEO of A-Series Management and Investments and works as a talent strategist and strategic investor and advisor to many consumer tech and CPG startups, including two notable early-stage investments, ClassPass and Bumble, which have grown into billion-dollar unicorns. Not only is she an early investor and advocate, but she also happens to be international superstar Priyanka Chopra’s manager and business partner and has played a critical role in launching Priyanka’s career in the US. 

In this episode, Anjula imparts her wisdom about how opportunities present themselves in the absence of desperation and explains why she chooses not to live by a plan. We hear her visualization tips and insights and discover how she applied the “power of the pivot” to Priyanka Chopra’s career. Anjula recounts how she connected with a legendary record executive, how she came to work with Priyanka, and the sheer hustle that was required for her to “break” into the industry.

Tune in to hear Anjula’s remarkable story and gain insight into what she looks for in startup founders, how she chooses investments, and the top mistakes she sees entrepreneurs making today.


Show Notes:

  • The challenges of Anjula’s upbringing and how she discovered the power of visualization. [2:43]

  • The life-changing impact The Secret had on her, in terms of visualization and manifestation. [5:05]

  • Why she refers to herself as an “accidental entrepreneur” and what catalyzed her investment journey. [7:57]

  • Why Anjula doesn’t believe in living according to a plan. [10:04]

  • About Beeya Wellness! [11:05]

  • Anjula’s intrinsic confidence and belief in the abundance of opportunities in the world. [14:15]

  • Anjula recounts her meeting with legendary record executive, Jimmy Iovine. [17:20]

  • The power of the elimination of desperation. [19:45]

  • Anjula humorously recalls Jimmy Iovine telling her her company was going to fail in front of Jay Z! [21:00]

  • The series of events that led her to meet and work with Priyanka Chopra as her manager and business partner. [22:07]

  • The hustle of launching Priyanka’s career in the US. [25:53]

  • How ClassPass founder Payal Kadakia taught Anjula the power of the pivot, and how she applied it to Priyanka’s career. [27:26]

  • Anjula’s two deciding factors when considering whether to back a founder. [29:09]

  • The importance of knowing your metrics, as a founder. [30:00]

  • The top mistakes Anjula sees entrepreneurs making today. [31:11]

  • Why it’s so important for women to think big! [32:06]

  • Why Anjula tends to invest in entrepreneurs outside of the industry. [34:07]

  • What other exciting things she has on the go! [35:35]

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Ep 111 | Amy Liu

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Ep 109 | Melissa Hibbért